Growing businesses require an accounting system alongside customer relationship management (CRM) software to enhance their business operations. But having the two systems in place separately may not be enough to streamline your customer operations and sales. QuickBooks integration with your CRM software will be handy as your business scales its data and operations.
Here are the benefits of integrating QuickBooks with your CRM software:
Quickbooks Integration Minimizes Errors
The majority of data breaches are the result of human errors, most of which occur at the point of entry. If you focus so much on manual data that you enter it into QuickBooks as a separate entity, you increase the likelihood of committing errors. This is because you will be entering data manually into QuickBooks and transferring the same data onto your CRM platform. Any errors in the QuickBooks will find their way into your other systems.
QuickBooks integration will be a great solution to this problem because you enter customer data directly into the accounting system that is part of the CRM software. This reduces the chances of committing errors and enhances the security of your information systems.
Integration Saves Time
Without QuickBooks integration, you will have to enter data twice (in QuickBooks and CRM). You’ll be maintaining data in two systems, leading to duplication of tasks. This will not only be costly, but time-consuming.
With an integrated approach, customer data resides on your CRM, and your accounting software as an extension. QuickBooks will serve to provide specific information on the after sale of items, such as invoicing, billing and shipping.
Easy Reporting with Quickbooks Integration
Having your financial and customer data in one place can also help you streamline your reporting processes. You’ll no longer have to hunt data in multiple systems or spreadsheets, meaning you have all the information you need at the click of a button. It makes it easy to create custom reports, and have the exact information you need to send out at any time.
Better Internal and External Communication
If you integrate your accounting software with CRM, you’ll also be able to streamline communication among members of your team, and customers. It may be quite challenging having a finance and sales team on one page if they are operating from different systems. Integrating these systems allows the two teams to share information effortlessly.
A good example is when your customers’ records are connected with financial information. The integration will let you send targeted communications to specific customers based on their payment history and status, resulting in an enhanced customer experience.
Some businesses get stuck in old systems with the false assumption that a new system could burn a hole through their bank accounts. In fact, having separate systems for accounting and CRM can be more costly than investing in a new system that allows QuickBooks integration. The integrated system will lead to improved productivity and workflow, helping you to service more clients, make more sales, and generate more profits.
Software integration is now more accessible and affordable, thanks to innovations in technology. Cloud computing, for example, allows you to sync or schedule your information at the click of a button.
Quickbooks Integration Provides 360-Degree View
QuickBooks maintains data related to your customer purchases, billing and related information, while CRM handles all the information your business needs to maintain your customer base, and for growth. If you have these two in one place, you’ll be able to have a 360-degree view of your customer base and how your business interacts with the customers.
This means that you won’t need to shuffle from one system to another, saving precious time. You also won’t need to involve more people than would be necessary because all the customer information you need will be available in one click. Information such as purchases, invoices, payments and number of customers, will be available for easy reporting and assessment.
Integration Improves Efficiency
Without QuickBooks integration, it can be quite challenging to handle certain customer-related issues. One such issue is a client calling to dispute a bill. Without an integrated system in place, your customer service representative would have to transfer the call to another department, or switch systems, to get to the bottom of the matter.
A lot of time will be wasted in the process, and the customer may lose their trust. But an integrated system will see the customer service representative handling the issue seamlessly and within the shortest possible time, since they can access all the information they need in one place
QuickBooks integration with your CRM should be a no-brainer for efficiency. It’s cost-effective, saves time, and provides a full view of your customer data at a glance. Integrate your QuickBooks with your CRN to streamline your business and generate more revenue. For more information, please contact us today.